Making money from your website
There are thousands of people creating new websites
every day, some of them it is just a fun project, some more may make just
any old site hoping to make a fortune from advertising through the many
advertising opportunities available on the internet. Sadly most of those
will either give up through lack of revenue or some will give up because
they tried to cheat the system and were banned from an ad network.
I intend to make this site a guide to the hobbyist,
those who want to cover costs of their yearly domain costs, monthly hosting
costs and those who can and will make big money online.
There are many ways you can make money with your
website and I will attempt to cover the more reputable methods here. A
word of caution though, before you sign up with any advertising company,
please research the company, (the gurus at geekvillage
are very knowledgeable on the various ad companies). Carefully read the
"Terms Of Service" of any company you sign up with and you can't go too
far wrong. Not all sites will be accepted into all programs, but it would
be hard to not find an advertising company that both suits your site and
will accept your site.
You will come across a few xyzcompanysucks.com
type websites, but they are usually started by those who didn't follow
the TOS. There will also be a few genuine gripes from the masses who were
burned. Common sense should sort out who to believe.
Now let's look at some options for advertising
CPC - Probably one of the most popular methods
of online advertising is CPC, or cost per click advertising.
There are several popular performers in this area.
The content targeted programs are the most popular at this time. Of this
group would be the pioneer, google adsense. Not so closely followed by
Clicksor, Adbrite, WidgetBucksand YPN (Yahoo Publisher Network- who only allow publishers
from USA at present). If you don't want ads to clutter up your site, there
are programs like Intellitxt,
which will add an advertising link to keyword text
on you site.
CPM - There are many high traffic sites
that use CPM advertising (cost per thousand impressions). Some pay more
than others, but you need to be careful which company you choose. Some
of the companies are not too well known or reputable. You need to choose
one where you can opt out of certain ads showing on your site. For example
a family oriented website may be inundated with adult ads or other things
not suitable for your targetted audience. I'll go though some of the more
reputable companies as the site progresses
CPA - This is a good form of advertising
for "shopping online", type sites and/or those who cater to a particular
audience. For example, the teen scene, fashion, art, books, adult, dating,
computer components, banking, mortgages, real estate (well you get the
picture, the list is endless). Some of the reputable companies that offer
CPA (cost per aquisition) are www.cj.com and shareasale. Again
I'll touch on these in greater detail later.
PPP - Pay Per Play is yet another form of advertising that entails 5 second audio ads automatically playing when visiting websites.
I have seen many people promoting it, but have yet to reach a website that is actually using it. NetAudioAds have all the information you need (including sample ads) if you want to try it out