I have just recently caught up with the post by Darren Rowse at the Google adsense blog regarding experimenting with the placement of ads on his sites. It makes very interesting reading and is certainly worthwhile bookmarking it for reference at a later date.
He gives six different sections for experimenting and I am certainly going to put some to the test. I have many different sites that I can use the experiments with.
Now to get started!
Kick off an AdWords campaign today with $250 in your account. AdWords lets you reach people at the moment they’re searching for what you offer. Your $250 coupon is a great way to try this accountable advertising medium free of charge. Coupon expires January 31, 2009.
We’d like to stress that it’s not the number of sites you have, but the quality of those sites that will help you increase your earnings with AdSense.”
Read more of her tips at http://adsense.blogspot.com/2008/09/quality-not-quantity.html
Advertising had long since been a major determinant of a business’ success. This would include the presentation of the product/service to the consumers. What really matters is
how it is presented to the target market to be able to capture it.
Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness. What may be its advantages over other proven medium like the best-selling TV ads?
Advantages
1. Low Cost
Eventhough the Internet ad might be viewed as “classy” or far-reaching, as compared to other medium, this is far cheaper than most. Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.
2. Capture market
Should your product/service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be “hooked-up” into the net surfing sites that might have a link to your very own. Result, a great number of “hits” on your site!
2. Hassle free
All you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package and check/update the status of your ad. You may actually never have to leave your home to advertise!
3. Updated ads
Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change. If so, change to the site is very minimal and may easily be done at home.
Disadvantages
1. Scope
Limited market may be captured if one would solely use the Internet Ad for advertising.
Although most people now are into the use of technology, i.e. surfing the Internet, still the majority of the average consumers still rely on the old form of advertising as a means of gathering information about certain products or services.
2. Additional costs
If you should enlist the help of another professional or company to produce a site for your
product or service, this would entail additional costs on the part of the entrepreneur. Given the list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his/her product or service.
Received this email from them.
Dear Advertiser,
As posted on goClick.com on September 19, 2008, the goClick.com service is now discontinued and no longer available.
In accordance with the Advertiser Standard Terms and Conditions, the Advertising Services Agreement entered into between goClick.com and you is hereby terminated. Please reply to this message if you have any questions about your former goClick account or reports. We thank you for your business and wish you the best.
Sincerely,
The goClick.com Team
Many web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it.
It is that same consideration why the Google Adsense click fraud is thought of and why many people are getting into it.
Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.
How do you prevent being involved in this fraud?
Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.
It can also help if you have a click monitoring software. If you do not have one yet, you should try and get one. There is absolutely no major factor preventing you from having one because most of this software is free.
As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.
Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.
You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.
Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.
Be truthful and confess up to Google about times when you might have clicked on your own as, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for.
Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.
If ever someone you know chanced upon your Adsense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about Adsense and what not to do with them.
Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.
Google offers suggestion on how to avoid click fraud. Using “negative keywords” can be used to keep your Adsense showing on products and services that are in no way related to yours. Adding tracking URLs to your links so you can track the traffic coming from Google.
Do not be caught in the Google click fraud. Be aware and be wary.