Are you worthy enough to be called the “best SEO specialist in the world” title?

Well, show what you’ve got here at Busby Search Engine Optimization World Cup!

Here’s a new challenge to keep those creative juices working!

Busby SEO Web Solutions Search Engine Optimization World Cup is launched to dare those SEO specialists, masters, professionals and even neophytes who feel that they have the guts on the said criteria to show what’s between their ears in this great SEO opportunity.

The Busby SEO Challenge will run for three consecutive months starting from 1st June 2008, 12:00 midday, and ends on 31st August 2008, 12:00 midday, Perth, Western Australia time. Each legitimate contestant (should be registered and appear on the “Entrants List” page) are given this enough time to optimize a key phrase that will rank as high as possible on www.google.com when the said key phrase is searched for.

The first prize goes to the entrant, whose site is on the highest rank, second prize for the entrant on the second rank and of course the third prize will be the one whose entry is on the third rank when the key phrase is search on 31st August 2008, 12:00 midday, Perth, Western Australia time.

And here are the appetizing rewards!!!

For the first prize: $5,000
For the second prize: $2000
Third prize: $500

Busby SEO Challenge blog can also be use to chat with other contestants for more details and techniques about the contest.

AND HERE ARE THE RULES:

Start date is 1st June 2008, 12:00midday, Perth, Western Australia at which point the phrase will be posted on the Busby website.
End date of 31st August 2008, 12:00 midday, Perth, Western Australia.
• Only ethical SEO techniques may be engaged and the judges’ reserve the right to review the techniques engaged by the winner to ensure they comply.
• No pornography, no discrimination and no illegal behavior are permitted.
• The competition is only open to domain and sub domain names that do not include the key phrase in any form
• Only registered entrants are eligible to compete and win the prize. Busby will maintain a list of entrants, which can be view on the Entrants List page.
• Registration is free, open to anyone of any age, gender, race and domicile and can only be made through Registration Process.
• All entrants pages must have a visible link back to www.busbywebsolutions.com with the following text (including the hyperlink) in black Arial 10 font:

Participant in the Busby Web Solutions Search Engine Optimisation Challenge

• Only one prize per person.
• Employees, franchisees and licensees of Busby (and each of their family members) are eligible to enter but are not eligible to win any prizes.
So, are you ready to face the challenge? Create your own entry now!

Many people are adapting Revenue Sharing within their websites, more commonly with online forums. Forums require a revenue sharing mod such as the one shown at http://communityseo.com/Adsense_Sharing_Mod_Invision_ipb.htm.

Which ones have you had success with?

It isn’t often that an ad company try to work with you in orfer to monetise your website better, but I have received this email from adbrite suggesting ways to increase earnings. I must admit I haven’t pushed their campaign too far as yet, but seeing that they want to help, I may justincrease the exposure on a few sites.

(more…)

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Received via email:

Hello,

Thank you for participating in the AdSense Referrals program.

Were writing to let you know that we will be retiring the AdSense

Referrals program during the last week of August. We appreciate

your patience during this transition and here are some alternative

options to consider:

* Google Affiliate Network: As part of the integration of

DoubleClick, the DoubleClick Performics Affiliate Network will now

operate as the Google Affiliate Network for advertisers targeting

users located in the United States. Similar to the AdSense

Referrals program, the Google Affiliate Network enables publishers

to apply for advertiser programs and get paid based on

advertiser-defined actions instead of clicks or impressions. For

further details, please visit:

www.google.com/ads/affiliatenetwork.

* AdSense for content ads: If you have less than three AdSense

for content ad units on a page, you may wish to replace the

referral ad units with standard AFC ad units.

If you currently use referral ads, either to promote Google

products or offerings from AdWords advertisers, AdSense Referrals

code will no longer display ads beginning the last week of August.

We encourage you to take the following steps before the product is

retired:

* Remove the referral code from your site(s): Please take a

moment to remove all referral code from your sites before the last

week of August, so you can continue to effectively monetize your

ad space.

* Run and save all referrals reports on your desktop: Create

and save all reports related to the referrals program on your

desktop, so you continue to have access to your valuable campaign

information

Why is this happening?

We’re constantly looking for ways to improve AdSense by developing

and supporting features which drive the best monetization results

for our publishers. Sometimes, this requires retiring existing

features so we can focus our efforts on the ones that will be most

effective in the long term.  For this reason, we will be retiring

the AdSense Referrals program. If you have any additional

questions, please visit our Help Center:

http://www.google.com/adsense/support/bin/topic.py?topic=14882

Sincerely.

The Google AdSense Team

Many web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it.

It is that same consideration why the Google Adsense click fraud is thought of and why many people are getting into it.

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.

How do you prevent being involved in this fraud?

Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.

It can also help if you have a click monitoring software. If you do not have one yet, you should try and get one. There is absolutely no major factor preventing you from having one because most of this software is free.

As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.

Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.

You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Be truthful and confess up to Google about times when you might have clicked on your own as, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for.

Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.

If ever someone you know chanced upon your Adsense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about Adsense and what not to do with them.

Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.

Google offers suggestion on how to avoid click fraud. Using “negative keywords” can be used to keep your Adsense showing on products and services that are in no way related to yours. Adding tracking URLs to your links so you can track the traffic coming from Google.

Do not be caught in the Google click fraud. Be aware and be wary.

Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales.

Pay per click (PPC) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines. They offer top positions among the sponsored listings for particular keywords/phrases you choose. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.

PPC can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step by step procedures, PPC is a welcome change to traditional advertising. 

If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo Search depending on where you are most comfortable at and where you usually get the best results. As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type. In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.

The way to start PPC bid management is to identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5). Average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.

When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines.

Another thing, it is wiser not to bid for the top spot for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. Try to bid for the fifth spot instead and work your way up.

If you are now going steady on your PPC biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads. This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.

Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities. Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid. 

Using pay-per-click bid management in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process.  The key is to use the necessary precautions to stay ahead of the competition.

Bid Management Tools

In ensuring best results, you may use bid management tools. There are accepted and approved management tools that will help you in your bidding. They are categorized in two different types:

• Web based (services by monthly subscription) or,
• PC based (a purchased software)

Monitoring tools too may help in the tracking down of your keywords/phrases and search engines as to which among them often generate sales, overall and in relation to your cost per click. This is what you call return of investment (ROI) monitoring.

These bid management tools may include additional functions that may not get from online marketing tools that are readily available. Other tools can monitor competitor’s bids, produce reports for different parties and offer the ability to interface with multiple PPC engines. This is particularly helpful to those who manage more than a hundred keywords across several PPC engines to boost productivity and save time.  

Pay-per-click bid management is ideal for the effective promotion of your business online without the hassles of draining your financial keeping too much. It is now fast catching up as a means used in marketing your goods and services to reach to as many consumers as possible.  

When writing articles, make sure to keep your readers in mind. Studies have shown that most Internet readers tend to scan a page to find the information they are looking for, rather than reading the entire page. This means having good titles, a lot of subtitles, and making use of bullet points to help your readers easily scan your page. Readers prefer a site like this that is easy to use and will be more willing to come back to your site time and time again. The more that your readers return, the more opportunities you will have to get them to click on each one of your affiliate links. Failing to write your articles in this manner, or to have them written this way, could turn your site visitors away before they even have a chance to see what you have to say or to learn what your affiliate links are all about. Keeping your articles organized as recommended will keep your visitors returning and enable your site to continue making money for you.